Nike Hypervenom Instagram 2017

Animation videos for Instagram 2017 Nike Hypervenom Launch Campaign.

Every single video is starred by a football player that is represented as a hero that when dressing up the shoes, get more power to go through the defender's line and move on to make a score.

Technique: 2D Animation - 3D Animation - Illustration - Cel Animation

Software: Adobe After Effects - C4D



  • Client - Nike E.U.
  • Production - Ilse Carpay - The Mushroom co. Amsterdam
  • Direction - Andrea Gendusa
  • Art direction - Cranio Design, Andrea Gendusa
  • Animation - Andrea Gendusa, Victor Pérez
  • Sound Design - Stainless Sound



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Digital marketing is the is one way to get an audience or customers for your brand, and with the support of videos contents, brands can improve their strategy because videos are and will be the most consumed media in the web through smartphones.

This kind of project can be used to share daily information about your brand, launch a new product or talk directly with a selected target that you want to engage.


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