WIPO Traditional Knowledge
A selection of style-frames an animated scenes did for WIPO traditional knowledge video.
My role was leading the art direction and illustrating the whole project.
The animation is a journey through IP System, and how use Patents to protect traditional knowledge.
The challenge was illustrating directly and abstractly, difficult concepts about Intellectual property, laws, and patents, that will be visually clear to understand during the animation.
Watch the full animation on Vimeo
- Client - WIPO
- Agency - Elkanodata
- Direction - Elkanodata
- Art direction / Design - Andrea Gendusa
- Animation - Andrea Gendusa , Oscar Peréz, Victor Peréz
- Music / SFX - Leonardo Aldrey